In this Wild Card Wednesday episode of the Dallas, Texas: What’s Good Podcast, host Brianna Jovahn sits down with Arias WebsterBerry, a Dallas-based media strategist, branding expert, and founder of WebsterBerry Marketing. Arias shares how he helps Black and Brown entrepreneurs grow their influence through intentional visibility—from building high-performing digital campaigns to creating legacy through storytelling. Learn how Arias went from promoting concerts to launching a full-scale marketing agency, and discover the proven strategies he uses to generate leads, close deals, and scale brands—all while staying authentic.

Whether you're a creative, business owner, or aspiring thought leader, this episode breaks down what really works in digital marketing and visibility today.

📌 What You’ll Learn

• When to hire your first team member—and how to build a system that supports growth
• How to turn your personal story into a brand advantage
• Why visibility is more than just social media
• The biggest myths about digital marketing—and what actually converts
• The power of automation, lead magnets, and segmentation
• How knowing your numbers can change the game

Episode Timestamps: 00:00 Introduction and Guest Introduction

01:04 Balancing Multiple Roles

01:41 Building a Team

03:05 Journey into Digital Marketing

04:54 Freelancing to Entrepreneurship

06:13 Niche Marketing Strategies

08:13 Consultation and Common Issues

09:29 Misconceptions in Digital Marketing

13:22 Lead Generation Essentials

14:58 Understanding Conversion Rates

15:20 The Importance of Advertising

16:29 Lead Magnets and Automation

17:59 Knowing Your Numbers

18:27 Top Business Strategies

21:28 Case Studies of Success

26:09 Comprehensive Marketing Services

28:13 Final Thoughts and Contact Information

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Follow our Guest, Arias WebsterBerry :

• Website: https://www.ariaswebsterberry.com/
• Instagram: https://instagram.com/ariasweb
• LinkedIn: https://linkedin.com/in/ariaswebsterberry
• WebsterBerry Marketing Website: http://www.websterberrymarketing.com/

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#BrandingForEntrepreneurs #MarketingThatWorks #PodcastForCreators #VisibilityStrategy #GrowYourBusiness #WebsterBerryMarketing #MarketingTips #BlackEntrepreneurs #DigitalGrowth #WhatsGoodPodcast #DallasTexas

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