In this episode Elias Zepeda discusses digital marketing for entrepreneurs. Elias is a seasoned marketing man with over 10 years of experience in building national marketing campaigns. He is helping top level subject matter experts and other businesses figure out processes, funnels, and angles to win in their businesses and make more money.

 

So, here’s what you’ll learn in this episode:

 

04:55 First, he starts off with, what was the pivoting point for him and his business.

 

05:25 Next, he talked about what separates good digital marketing agencies that get results from those who do not get the results.

 

07:55 How can a small business owner start off with digital marketing to see some quick results?

 

12:57 Next, what keeps a business owner from going deep and figuring out who an ideal customer is and what they really need

 

15:11 Next, Elias talked about how networking helped him and his business to pivot to what it is today.. How Networking is crucial for growing a business

 

19:51 What kind of marketing system delivers results fast, will get clients now. And what would be a high-level blueprint for anyone starting with digital marketing

 

26:20 Next is, the difference between a business owner who stays wherever he is versus one that completely goes over

 

30:05 Marketing versus sales: What are the differences and similarities

 

34:23 When generating a campaign, how do you analyze and verify if a prospect is a good lead or not

 

37:02 What is a marketing funnel? Why does it matter? What can you do with it?

 

40:06 When there are a lots of available funnels; how to know which one to use if you're just beginning

 

43:31 What is marketing psychology? How important is it? What do you look at in terms of psychology for getting people to take action

 

46:12 Are Copywriters very well versed in marketing psychology, do they see things differently, do they know what really pulls heart strings?

 

49:20 In a marketing page, how do you measure if the copy is right or a button was wrong or the colors or the images were wrong

 

54:04 How long do you run and test a marketing campaign

 

60:07 And finally, what does 'Always on the Grow' mean to Elias