Are you burning through your marketing budget without seeing mortgage leads? In this episode of the Local Marketing Lab, Drew Gillett, VP of Retail Marketing at Guild Mortgage, reveals what actually drives results in digital marketing for mortgage professionals. Drew shares battle-tested strategies from leading one of the nation’s top retail mortgage companies and explains why most digital marketing for mortgage fails before it even starts.

Here are some topics discussed in the episode around digital marketing for mortgage:

• Why video content is non-negotiable for local mortgage professionals
• Infrastructure needed before launching paid advertising campaigns
• Conduct a digital audit of your online presence and consistency
• Community engagement strategies that go beyond traditional real estate partnerships
• Examples of hyperlocal marketing that creates authentic connections

Resources

• Connect with Drew Gillett on LinkedIn.
• Learn more about Guild Mortgage.
• Check out Guild Mortgage on Instagram.

Other shout-outs

• Nike for their localized marathon ads in Mexico City