Are you still using prospecting strategies from the 1980's—leveraging family and friends and cold calling? In 2021 there are better ways to reach people.

Reese's guest on this episode of the Elementality podcast is Paul Thompson, Founder of Advisor Accelerator. A digital marketing master, Paul shares his ideas about the efficiency of niches; about branding with a message that sells you as an expert; and about how to find high-value prospects using 21st century digital marketing strategies.