E194 – 2021 Digital Marketing Job Trends

The following data you see is from 53 responses captured via a survey that we promoted the last week of June 2021. We had hoped to get 100 responses but a late start to getting it out there and the fact that lots of people were out of office or working towards the holiday weekend was just bad timing on our part.

That said we DID get just above the minimum we required and we know the data is still interesting to see for us - and hopefully you as well.

Please also note that when we recorded we had 50 responses but between then and 24 hours later when Dave started putting the write-up and files together a few more had trickled in (there were 53 in final count).

What type of company are you responding for? In-house or Agency?

The breakout was 60/40 for the most part with 60% of those responding working or leading agencies.

What type of marketing roles are you hiring for? Full-Time or Part-Time?

The final number came in with almost 75% hiring all full-time employees. If we split the rest that puts it around 85-87% of the roles hired or that companies are looking to hire for are FTE and not part-time roles. The one question we would have liked to ask was around contractors vs employee but we were trying to keep the survey short!

Where are these roles going to work? Will they be Remote or In-Office?

The result here did shock us a bit. While not 50/50 we didn't expect more people to be hiring for Remote than In-Office. As not all states/countries are 100% open maybe some of these remote roles will move to in-office later this year or next year. Maybe we really are seeing a move to full time remote roles. What do you think?

What is the size of the company you are representing? 1-3 (startup), 4-7 (small business), 8-10, 11-25, 26-50, 50-100 (midsize business), 101-500, 501-1000 (large business), 1000+ (enterprise)?

Almost 1/4 of those that responded are at Enterprise (1000+) type companies. When we combine that with the number of full-time roles that are remote that is interesting (to us at least). Another great question would have been to look into the industries that these companies in but alas we will have to let one of you do your own survey!

Looking at even more of the data we have some 45% of the respondents working for companies with 500+ employees. On the flip side we had just 4% (2) that work at companies of 1-3 and when we combine all the responses from 1-10 employees we got 25% of the respondents. We were actually happy as even with just our 53 responses we had a nice mix of company sizes represented.

How many roles have you filled or are you looking to fill this year? 0, 1-2, 3-4, 5-6, 7-10 or 11+?

Just under 50% are looking to fill or have filled 1-2 roles, 23% are looking to or have filled 3-4 and 15% are looking at 7-10 roles. The high percentage of companies with so many roles did shock us as we really didn't expect companies to be adding so much headcount so quickly this year. That said, we are really happy to see it!

What marketing type teams are you hiring for or hired for this year? Paid Team, Social Media Team, PR Team, Events Team, SEO Team, Analytics Team, Dev Ops Team or Other?

For those looking for a job or if you are looking to fill roles this chart is all about the competition. There are lots of new hires for SEO and Paid Teams which is good for those looking to move or find new roles. If you are hiring for SEO or Paid know that it is going to be a fight for talent!

Once past those a good number of roles for Social and Analytics are out there with PR and Dev Ops close behind.

We also had some interesting write-ins that could fall under some of the breakouts we had but gives some additional detail into jobs: Marketing Automation, Demand Gen, Editorial, eCommerce, and Email.

As Dave looks back he realizes that roles around eCommerce, Email, CRM and Demand Gen could have also been added! In the end it is tough because everyone calls things someth