Google Ads is a powerful way to attract people to buy your product or service. Due to its search intent capabilities, Google Ad campaigns have become a must if you want to attract high-quality relevant leads.
In fact, research conducted by HubSpot’s Annual State of Marketing report revealed that as of 2022, 63% of internet users have clicked on a Google ad.
In this article, I will share with you some tips on how you can set up a profitable Google Ads campaign along with some fantastic tools in the end that will help you get leads that not just visit your website or app, but also take action you want them.
Here are 5 tips to help you set up a profitable Google Ad Campaign Set up an Advertising Budget
A clear advertising budget will help you structure your ad campaigns and give you the liberty to experiment with different campaign types.
Without knowing how much to spend, you will be flying blind and even lose out on opportunities to find out which type of campaigns work best for your brand.
The idea should be to set a fixed budget, then begin your campaign types with experimentation using a limited budget, and then once you find out which one works best, double down on that campaign with the rest of your adverting credits.
How to calculate your Google Ads Budget?
You will need to check the average cost per click on the keywords you would like to target and while there are several tools such as SEM Rush and SpyFu that gives you the Avg. CPC data, the best tool I recommend to get this information is Google’s Keyword Planner
Google Keyword Planner gives you avg cost estimates of the keywords you would like to target. While the actual cost of the keyword may vary, you will get a fair idea of what your budget should be to reach your audience.
While there are many parameters that should be taken into consideration while setting up your ad budgets, this tool will give you a push in the right direction.
Choose the Goal that is Perfect for You
Google Ads gives you the option to set your campaigns based on the goals that you want to achieve for your business.
Different businesses have different goals, and choosing the right goal at the start can help you optimize your campaign effectively.
For example, you may want
Leads for your education business
Sales for your eCommerce business
Brand awareness campaigns for your new product.
Choosing the right goal will help you set your campaign for success.
High Intent Keywords
If you want to reach the perfect target audience, you need to ensure your keyword targeting is precise.
Google Ads works on search intent, and that makes it one o the best places to get quality leads. Find out what your ideal customers type on Google Search to get to your product or service.
Fortunately, one of the best tools that is available right now for keyword targeting is provided by Google itself - It’s the Google Keyword Planner
You can search based on keywords or by adding the link of your website (or your competitor’s website) and it gives you keyword volume, bid amounts along with the avg monthly searches.
Using this data, you can select the high-intent keywords that are relevant to your business and add them as part of your campaign strategy.
Besides this, you can also use other tools like UbberSuggest, SEM Rush, Ahrefs, and Google’s suggestions when you type your query on the search engine.
Use negative keywords
Negative keywords are extremely important when running your Google ad campaigns. When you use negative keywords, you end up saving a lot of money and improving the quality of your leads.
But what are negative keywords?
Negative keywords are those keywords that you add to your Google ad campaigns in order to avoid showing up for queries that are not relevant to what you have to offer.
For example, say I want to start a digital marketing course and I want to target people who are looking for ‘digital marketing courses in Mumbai.’
