Sign up to save your podcasts
Or
Share Digital Marketing Matters With Jeremy Kagan | Gold with Gould Ep.2
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Digital Marketing Matters With Jeremy Kagan | Gold with Gould Ep.2
The digital marketing landscape has completely reshaped how startups connect with their audience. Yet, many founders still struggle with the basics of getting their message across effectively.
I’m thrilled to have Jeremy Kagan join in this episode. As the Managing Partner at Textbook Ventures and a seasoned expert in digital marketing, Jeremy brings a wealth of knowledge from his work with startups and his teaching at Columbia Business School and Cornell.
We dive deep into what marketing really entails and why it's crucial for startups to differentiate themselves. We also explore the fine line between marketing and selling, and Jeremy gives practical tips for those overwhelmed by the choices in digital channels.
To hear all of Jeremy’s invaluable insights and tips, make sure to listen to this episode.
Specifically, this episode highlights the following themes:
- The essential role of marketing in startup success
- Different avenues for impactful digital marketing
- Practical advice for overcoming initial marketing challenges
Links from this episode:
- Get to know more about Jeremy Kagan: https://www.linkedin.com/in/jeremykagan
- Digital Marketing: Strategy & Tactics. NEW and UPDATED 3rd Edition.
- https://wessexlearning.com/products/digital-marketing-strategy-tactics-jeremy-kagan-3rd-ed?variant=45182901715202
- Designing the Successful Corporate Accelerator: https://www.amazon.com/Designing-Successful-Corporate-Accelerator-Companies/dp/1119709067
- Learn more about Textbook Ventures: https://www.textbook.vc
- Learn more about Irresistible Company: https://www.irresistible-company.com
Subscribe to the Podcast:
- YouTube: https://www.youtube.com/channel/UC_9bUTMg9jfqa64r9Nn-e-w
- Spotify: https://open.spotify.com/show/3i7QBY1kuqMegX3MaKZmvC
Follow us on Social Media:
- Instagram: https://instagram.com/tiepodcast_?utm_source=qr
- Facebook: https://www.facebook.com/profile.php?id=100090429932666
- TikTok: https://www.tiktok.com/@t.i.e_podcast?is_from_webapp=1&sender_device=pc
- Twitter: https://twitter.com/TIEPodcast_
- LinkedIn: https://www.linkedin.com/company/the-irresistible-company
==== Time Stamps ====
00:00 - Introduction
01:03 - About Jeremy Kagan
04:16 - Digital marketing now emphasizes data and optimization
07:25 - Target specific demographics easily using digital channels
12:31 - Interview customers for content and engagement boost
14:56 - Passion and authenticity are key in sales
18:27 - Authentic influencers drive engagement through influence
20:41 - Pitch startups offering experience, responsibility, and expertise
24:55 - Digital tools
View all episodes
By Larry J GouldThe digital marketing landscape has completely reshaped how startups connect with their audience. Yet, many founders still struggle with the basics of getting their message across effectively.
I’m thrilled to have Jeremy Kagan join in this episode. As the Managing Partner at Textbook Ventures and a seasoned expert in digital marketing, Jeremy brings a wealth of knowledge from his work with startups and his teaching at Columbia Business School and Cornell.
We dive deep into what marketing really entails and why it's crucial for startups to differentiate themselves. We also explore the fine line between marketing and selling, and Jeremy gives practical tips for those overwhelmed by the choices in digital channels.
To hear all of Jeremy’s invaluable insights and tips, make sure to listen to this episode.
Specifically, this episode highlights the following themes:
- The essential role of marketing in startup success
- Different avenues for impactful digital marketing
- Practical advice for overcoming initial marketing challenges
Links from this episode:
- Get to know more about Jeremy Kagan: https://www.linkedin.com/in/jeremykagan
- Digital Marketing: Strategy & Tactics. NEW and UPDATED 3rd Edition.
- https://wessexlearning.com/products/digital-marketing-strategy-tactics-jeremy-kagan-3rd-ed?variant=45182901715202
- Designing the Successful Corporate Accelerator: https://www.amazon.com/Designing-Successful-Corporate-Accelerator-Companies/dp/1119709067
- Learn more about Textbook Ventures: https://www.textbook.vc
- Learn more about Irresistible Company: https://www.irresistible-company.com
Subscribe to the Podcast:
- YouTube: https://www.youtube.com/channel/UC_9bUTMg9jfqa64r9Nn-e-w
- Spotify: https://open.spotify.com/show/3i7QBY1kuqMegX3MaKZmvC
Follow us on Social Media:
- Instagram: https://instagram.com/tiepodcast_?utm_source=qr
- Facebook: https://www.facebook.com/profile.php?id=100090429932666
- TikTok: https://www.tiktok.com/@t.i.e_podcast?is_from_webapp=1&sender_device=pc
- Twitter: https://twitter.com/TIEPodcast_
- LinkedIn: https://www.linkedin.com/company/the-irresistible-company
==== Time Stamps ====
00:00 - Introduction
01:03 - About Jeremy Kagan
04:16 - Digital marketing now emphasizes data and optimization
07:25 - Target specific demographics easily using digital channels
12:31 - Interview customers for content and engagement boost
14:56 - Passion and authenticity are key in sales
18:27 - Authentic influencers drive engagement through influence
20:41 - Pitch startups offering experience, responsibility, and expertise
24:55 - Digital tools