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00:00 How Online Marketing Works

00:42 Performance Marketing Process

03:00 Analytics & Tracking

08:05 Website, Landing Page Design and CRO

11:52 Anatomy of a Sales Funnel

14:45 Traffic Sources

21:42 Creative Design Banners & Videos

24:30 Retargeting & Lookalike Audiences

25:56 Optimizing and Continuous Improvement

28:43 Scaling Up Winning Campaigns

More detailed guides at:

https://jamesbachini.com/digital-marketing-overview/

https://jamesbachini.com/learn/

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