While many business owners are using social media as a marketing tool, you can develop a digital marketing plan to ensure that you're focusing your efforts on the right areas for the right reasons. In this mini-series, sponsored by Associated Bank, The Business at Hand breaks down step-by-step how to build your own digital marketing plan for your small business. In this episode, we cover the basics including: how to write your mission statement, building a team for your digital marketing plan, deciding what platforms are right for your message, and the pros of using a blog and website for your mission.

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