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Digital Marketing Secrets
People don’t care about you unless you care about them! This is one of Tze’s number one marketing secrets and in this episode, she explains why and how you can utilise this secret to improve and upgrade your own marketing; including 5 tips for creating content your ideal customer will love.
KEY TAKEAWAYS
- When people see your marketing, if they see something that they relate to or makes them feel heard, this is when they will stay, sign up to your newsletter or even buy from you.
- When you are struggling to create content for your marketing, it is often due to you lacking critical information about those clients and their wants and needs.
- Find out as much as possible about your ideal customers as you can, interviews can be a great way of doing this and finding out who they are as people.
- Put useful content out there that educates or entertains.
- When you are predictable in your messaging that builds trust.
- Show your personality as a person and as a brand across your channels. Just be you as you are, being authentic will set you apart.
BEST MOMENTS
‘The question they are always asking themselves is what’s in it for me’
‘When your ideal customers don’t feel heard there’s not much they can connect with so it’s important we know our ideal customers’
‘You have to actively engage with them’
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
View all episodes
By Tze Ching Yeung
5
44 ratings
People don’t care about you unless you care about them! This is one of Tze’s number one marketing secrets and in this episode, she explains why and how you can utilise this secret to improve and upgrade your own marketing; including 5 tips for creating content your ideal customer will love.
KEY TAKEAWAYS
- When people see your marketing, if they see something that they relate to or makes them feel heard, this is when they will stay, sign up to your newsletter or even buy from you.
- When you are struggling to create content for your marketing, it is often due to you lacking critical information about those clients and their wants and needs.
- Find out as much as possible about your ideal customers as you can, interviews can be a great way of doing this and finding out who they are as people.
- Put useful content out there that educates or entertains.
- When you are predictable in your messaging that builds trust.
- Show your personality as a person and as a brand across your channels. Just be you as you are, being authentic will set you apart.
BEST MOMENTS
‘The question they are always asking themselves is what’s in it for me’
‘When your ideal customers don’t feel heard there’s not much they can connect with so it’s important we know our ideal customers’
‘You have to actively engage with them’
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/