Anne interviews Digital Marketer, Leanne O’Sullivan encourages a shift beyond demographics to consider where your audience engages online and what they aspire to achieve. Underscoring the importance of having digital knowledge to make informed marketing decisions, Leanne also shares first hand her own stories and struggles and encourages self-compassion.

Your Actionable Takeaways

1. Who are you speaking to? (identify the ideal audience and what they want, then how what you sell aligns with what they want and where they play online.)

This is critical to be very clear on. We often get the wobbles with it, especially when cash flow seems to dictate direction. On Leanne's profile page you can access this tool which might be helpful with this process.

Please go beyond thinking about demographics and lean into where people play, what they read and what they are striving for -

2. Improving your digital literacy 

We recommend my ebook - the Digital Compass, to help get your head around a framework to be applied across your unique digital ecosystem. Here’s her ebook how to have a successful marketing strategy is on her page.

Whilst we don’t all need to be digital marketers, in today’s digital-first world, we do need to have understanding and some skills to make better decisions around what we might do with our marketing and what we are better placed to outsource. You can’t expect a VA to have all your answers when you aren’t asking the right questions.

3. Don’t be so hard on yourself (we are clever sometimes; we need to sit back and respect that).

As a fellow digital immigrant - I understand that it might seem like digital natives have the edge when it comes to digital marketing, but we often might also think that these young guns have the answers. Know that you, too, have the answers, especially if you have something that can’t be bought: experience. No matter the platform, the people remain people; we need to dip into that when we leverage digital tools.

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