This week’s interview with Andrew Jackson  is about Search Engine Optimization and Digital Marketing.  

Andrew Charles Jackson is an SEO and digital marketing professional with over 10 years’ specific experience. He teaches courses, such as Digital Marketing, SEO, SEM Fundamentals, and Google Analytics, at BrainStation, the global leader in digital skills training. Previously, he wrote and researched three digital marketing online courses for the University of British Columbia.   Originally from the UK, he has lived and worked in Japan, Germany, Switzerland, Korea, and is now settled in Canada. He has wide-ranging experience in the education, technology, event, and digital media industries, having fulfilled roles as diverse as Marketing Director at a high tech start-up, Digital Marketing Manager at an international boarding school, and Digital Media Specialist for GLOBE, the international symposium on the business of the environment. Andrew has a B.A. in German Studies and a Master of Science in IT, Management & Organizational Change from the Lancaster University Management School, one of the leading business schools in the UK.  

Andrew breaks down the following topics with us during the interview:   

- What is SEM, SEO and digital marketing? 

- COVID-19 and digital marketing 

- The future of digital marketing 

- North Shore Digital's approach to SEO and digital marketing 

- Tools and technologies business owners and marketers can leverage to improve their SEO and digital marketing strategies 

- Much more!   

Get in touch with Andrew and his team:  

- LinkedIn: https://www.linkedin.com/in/andrewcharlesjackson/ 

- Website: northshore.digital 

- Email: [email protected]  

Links:

- SEM Course Resources - https://northshore.digital/sem-course/ (Exclusive password for Umbrella IT listeners: "SEM")  

- SEM Fundamentals Article - https://northshore.digital/search-engine-marketing-fundamentals/  

- Brainstation SEM Course: https://brainstation.io/course/seo-sem-analytics 

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What topics would you like to see covered in an upcoming interview? Email [email protected] to let us know!