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Digital Marketing Skills for the 21st Century
Podcast with Matt Bailey
Managers and digital marketers: What are the marketing skills necessary for the 21st century? One market leader posed this question to author-expert Matt Bailey who in turn discusses this with OMCP’s Michael Stebbins.
This episode is brought to you by: MindEdge. MindEdge Learning’s Digital Marketing Course covers strategic & technical topics of digital marketing with a series of nine online courses . Enroll today to prepare for your OMCA certification exam at MindEdge.com
The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams. This is an OMCP pilot program that may continue based on member interest and support. Stay subscribed to the OMCP newsletter to get new episodes.
Transcript:
Michael: All right, welcome back to the OMCP Studios. And with us today is Matt Bailey, author, educator, and CEO of SiteLogic. Matt is at the forefront of digital marketing best practices, training for some of the largest brands in the world. I’m your host, Michael Stebbins, and today we’ll be discussing a topic that Matt raised, what marketers need to know in the 21st century. Matt, as I pointed out, we’re kind of co-guests today. This will also go on “Endless Coffee Cup” but it will go on to OMCP. So welcome.
Download your MP3 of “Marketing Skills for the 21st Century” here.
Recording with Author Matt Bailey
Matt: Hey, thank you, yeah. I’m looking forward to this. It’ll be a dual-purpose podcast.
Michael: Yeah, a little bit different format. In the past, you’ve helped us out with best practices, but today it’s a little bit more of a discussion.
Matt: Great. Let’s get on it.
Michael: What do marketers need to know in the 21st century? So just a few days ago you raised this topic and we both went out and did a little bit of diligence. In my case, been working with a few Fortune 100 companies in terms of their digital marketing and raised the question internally. Through OMCP, did a little bit of conversation with some of the folks who are putting their teams through, and got some interesting answers. But first talk…
Matt: Wow, you did your homework. Wow.
Michael: Well, it’s an honor to be on “Endless Coffee Cup.” So tell me what some of the constraints are, where do you want to fit this in, what people need to know, what they need to do, how they need to think?
Matt: Okay. So let’s start here. If I am in charge of a team, an agency, a department, how do I prepare my employees or how do I look for prepared employees? I think that is the context that I am looking for.
Michael: And again, the consistent cry I hear from hiring managers is, “I can’t find qualified people.” That’s a great intro to start talking to folks. So the first thing I want to pull out centers around the value of a liberal arts degree or a theatrical degree being a criteria that more than two hiring managers are looking for.
Matt: Really?
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Podcast with Matt Bailey
Managers and digital marketers: What are the marketing skills necessary for the 21st century? One market leader posed this question to author-expert Matt Bailey who in turn discusses this with OMCP’s Michael Stebbins.
This episode is brought to you by: MindEdge. MindEdge Learning’s Digital Marketing Course covers strategic & technical topics of digital marketing with a series of nine online courses . Enroll today to prepare for your OMCA certification exam at MindEdge.com
The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams. This is an OMCP pilot program that may continue based on member interest and support. Stay subscribed to the OMCP newsletter to get new episodes.
Transcript:
Michael: All right, welcome back to the OMCP Studios. And with us today is Matt Bailey, author, educator, and CEO of SiteLogic. Matt is at the forefront of digital marketing best practices, training for some of the largest brands in the world. I’m your host, Michael Stebbins, and today we’ll be discussing a topic that Matt raised, what marketers need to know in the 21st century. Matt, as I pointed out, we’re kind of co-guests today. This will also go on “Endless Coffee Cup” but it will go on to OMCP. So welcome.
Download your MP3 of “Marketing Skills for the 21st Century” here.
Recording with Author Matt Bailey
Matt: Hey, thank you, yeah. I’m looking forward to this. It’ll be a dual-purpose podcast.
Michael: Yeah, a little bit different format. In the past, you’ve helped us out with best practices, but today it’s a little bit more of a discussion.
Matt: Great. Let’s get on it.
Michael: What do marketers need to know in the 21st century? So just a few days ago you raised this topic and we both went out and did a little bit of diligence. In my case, been working with a few Fortune 100 companies in terms of their digital marketing and raised the question internally. Through OMCP, did a little bit of conversation with some of the folks who are putting their teams through, and got some interesting answers. But first talk…
Matt: Wow, you did your homework. Wow.
Michael: Well, it’s an honor to be on “Endless Coffee Cup.” So tell me what some of the constraints are, where do you want to fit this in, what people need to know, what they need to do, how they need to think?
Matt: Okay. So let’s start here. If I am in charge of a team, an agency, a department, how do I prepare my employees or how do I look for prepared employees? I think that is the context that I am looking for.
Michael: And again, the consistent cry I hear from hiring managers is, “I can’t find qualified people.” That’s a great intro to start talking to folks. So the first thing I want to pull out centers around the value of a liberal arts degree or a theatrical degree being a criteria that more than two hiring managers are looking for.
Matt: Really?