Launching new products into the online marketplace is one of the crucial parts for any business. How you launch can make the difference between success and failure. However, a quality product that can make an actual difference to your customers will most likely be undermined without the support of a well-conceived online launch strategy.

To understand the best strategies that can be followed for a New Product Launch we had Will Russell, Founder & CEO Russell Marketing and Member of Forbes Business Council with us.

In 2017, Will Russell launched Russell Marketing: an innovative digital agency, specializing in e-commerce launch marketing. To date, they have generated more than $20 million in revenue for 300+ new entrepreneurs. Will has been featured on Forbes, Business Insider, Crain’s New York, StartUp Nation, and more.