If you've been in the home furnishings industry long enough, you’ll know the biggest revenue shifts happen between Memorial Day and Labor Day. Well, Nate Smathers joins Emily and Chris to instruct that to make the biggest impact, planning and strategy needs to start long before. Nate walks through the MicroD process, from planning to execution, that takes place to create great campaigns for the summer sales cycle and the pivotal holiday sales season beyond.

This episode is an incredible lesson in digital marketing strategy and a look at the role MicroD plays between furniture manufacturers and retailers to make high-performing campaigns. Make sure to let us know if you’d like to hear more of these types of episodes, and please be sure to share this podcast with other people you know who would enjoy it.

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