Digital Marketing Tips from Taylor Swift

Digital Marketing Tips from Taylor Swift, Nine Digital Marketing Stats and Facebook Live Expands

In this episode, Vincenzo dives into digital marketing tips from Taylor Swift, including:

Use FOMO for good

Take the time to appreciate your consumers

Create special experiences.

We also take a look at nine intriguing digital marketing stats from this past week. Here they are in quick format:

Social video continues to explode. Facebook reports over 100 million video views daily!

Apartments.com finds success early on with their Super Bowl ad and, so far, their teaser ad has generated 370,000 YouTube views.

The 2016 election is the mobile election. 67% of Hispanics and 60% of black voters visit political sites on their mobile devices, per a report from the Interactive Advertising Bureau.

Millennials unlock their phones 200 times a day! Now, lock-screen advertising company, Unlockd, is attracting brands like Levi's, Starbucks and Hulu.

Smartphone and tablet search dominated Q4. Mobile accounted for 52% of Google clicks.

OTA said that 91% of data breaches in the first part of 2015 could have been avoided if the companies had done their technical due diligence.

Facebook goes native, and native ad formats make up more than 80% of impressions.

Hilary Clinton and Bernie Sanders battle it out on social. Democratic presidential hopeful Bernie Sanders has more than 2.5 million Facebook fans, besting rival Hillary Clinton's 2.2 million. But Clinton has 5.24 million Twitter followers, easily beating Sanders (1.24 million) on the microblogging site. Meanwhile, they are generally even on Instagram—Hillary has 762,000 followers, edging Bernie, who has 635,000. 

Trump and Cruz continue to battle it out on live streaming video platforms. Donald Trump and Ted Cruz using Facebook's new live streaming feature. The moves seem wise considering Trump has almost 5.5 million fans on the site, and Cruz has 1.8 million fans. Trump, meanwhile, has 198,000 followers on Periscope to Cruz's 25,000 on the livestreaming app.

Andiamo!

About Vincenzo Landino:

Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media.

Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at