Episode 41 features Matt Certo. He's the CEO and Principal of the digital marketing agency, Findsome & Winmore. Matt is an industry expert with over two decades of experience in the field of internet, web development, and social media marketing. Matt authored Formulaic: How Thriving Companies Market From the Core. He has also served as a testifying expert witness for search engine optimization. During this episode, Matt shares foundational elements to having a successful career in an ever-changing industry.