In this episode, Melinda Emerson and Andy Seeley discuss his journey into sales and marketing, the pandemic's impact on online marketing, and how to transform your website into a conversion machine. They also touch on the importance of email for maintaining relationships, the rise of short-form video, and the power of online ads and digital paid advertising. The episode wraps up with Seeley sharing his best business advice.
(0:00) Introduction and free book offer by Melinda Emerson
(2:31) Andy Seeley's journey into sales and marketing
(5:43) Impact of the pandemic on online marketing
(9:27) Making your website a conversion machine
(13:29) Maintaining ongoing relationships through email
(14:28) The rise of short form video in social media
(15:14) Sponsor: Promotion of Melinda Emerson's book
(16:33) The necessity of online ads for businesses
(19:20) The power of digital paid advertising in growing businesses
(20:34) Andy Seeley's best received business advice
(22:03) Podcast outro