PLEASE NOTE: This episode was recorded prior to the COVID-19 pandemic that has hit the US this year, but the key takeaways are more critical then ever for organizations to survive and accelerate out of the current market conditions.

In this episode, Paul and Mike are joined by guest Elli Rader, a director in West Monroe's Product Studio, to discuss what's needed for organizations to rethink what they're doing and become digital companies. Some of these shifts include:

- Focus on an outcomes-based vs. deliverables-based approach

- Build comfort with more agile execution practices

- Learn from actual customers usage of products and services and improve through continual iteration

- Bring cross-functional groups to solve specific customer issues

- Just start - there are no perfect conditions to begin improving and transforming