On this episode of Digital Mountaineers, host George Mackenzie speaks with Andrew King, Director of Product Strategy & Marketing Intelligence at Campaign Monitor and CM Group.

About the guest: Andrew King is the Director of Product Strategy & Marketing Intelligence at Campaign Monitor and CM Group, a global technology company that provides an email marketing platform that's easy to use yet extremely powerful and a part of CM Group's family of brands.

About the host: George Mackenzie is a Digital Marketing Strategist who has worked with brands like Little Caesars, Airtasker, Inspirations Paints & Taylors Wines. He is the producer of Digital Mountaineers and an avid lover of podcasting, audio & film tech and heavy metal music.

Time stamps:

1:30 - Introduction

1:55 - Check in with Campaign Monitor

2:15 - The history of Campaign Monitor & CM Group

6:06 - How brands in CM Group work together

9:54 - How Campaign Monitor uses data to evolve their products

12:02 - Discussion around Andrew's role

16:40 - How CM Group looks at competitors

21:35 - Reiterating and building products

23:55 - How CM Group look at acquiring brands

27:35 - Unique aspects of CM Group

28:55 - Why do people want to move ESPs?

30:40 - Changes to email marketing from Andrew's perspective

34:10 - What changes are coming to email?

38:00 - How email UI will become more simple

What is Digital Mountaineers?

Every week host George Mackenzie speaks with entrepreneurs, agency owners and the best minds in digital marketing from around the world about their first hand experiences using digital to grow their businesses and personal brands.

Digital Mountaineers is powered by Uplers, one of the largest, globally recognised outsourcing agencies in the industry, empowering businesses across the globe to build a better digital ecosystem. With over 7 years of experience, a team of over 500 marketers and developers, and 7000+ global clients, we have helped various companies achieve their goals, scale their operations, and provide their business with an edge over the others in the market.

Follow Uplers on Social:

FACEBOOK: https://www.facebook.com/weareuplers

TWITTER: https://twitter.com/weareuplers

LINKEDIN: https://www.linkedin.com/company/weareuplers/

INSTAGRAM: https://www.instagram.com/weareuplers/

https://uplers.com/

On this episode of Digital Mountaineers, host George Mackenzie speaks with Craig Wilson Managing Director of Sticky Digital.

About the guest: Craig Wilson is the Managing Director of Sticky Digital, a dedicated digital marketing agency that specialises in marketing for the financial services and healthcare industries.

About the host: George Mackenzie is a Digital Marketing Strategist who has worked with brands like Little Caesars, Airtasker, Inspirations Paints & Taylors Wines. He is the producer of Digital Mountaineers and an avid lover of podcasting, audio & film tech and heavy metal music.

1:30 - Check in

4:00 - Discussions about remote working

6:35 - Flexibility in agency world

8:10 - Starting digital marketing agency Sticky

15:10 - Transition from traditional to digital marketing

20:10 - Evolution of digital agency

24:30 - Discussing Sticky's workshop process

28:15 - Changing the dynamic of agency relationship

30:15 - Naming the accelerator

35:00 - Approach for consultancy, different courses

37:15 - Not being emotional

39:30 - Understanding your audience

42:00 - Future of digital agencies

What is Digital Mountaineers?

Every week host George Mackenzie speaks with entrepreneurs, agency owners and the best minds in digital marketing from around the world about their first hand experiences using digital to grow their businesses and personal brands.

Digital Mountaineers is powered by Uplers, one of the largest, globally recognised outsourcing agencies in the industry, empowering businesses across the globe to build a better digital ecosystem. With over 7 years of experience, a team of over 500 marketers and developers, and 7000+ global clients, we have helped various companies achieve their goals, scale their operations, and provide their business with an edge over the others in the market.

Follow Uplers on Social:

FACEBOOK: https://www.facebook.com/weareuplers

TWITTER: https://twitter.com/weareuplers

LINKEDIN: https://www.linkedin.com/company/weareuplers/

INSTAGRAM: https://www.instagram.com/weareuplers/

https://uplers.com/

On this episode of Digital Mountaineers, host George Mackenzie speaks with Eyal Levi Founder & CEO of URM Academy.

About the guest: Eyal Levi is the Founder & CEO of URM Academy, the world's best online school for rock and metal producers. He is also a critically acclaimed educator, musician and producer and his podcast, The URM Podcast is the #1 most downloaded podcast in audio.

About the host: George Mackenzie is a Digital Marketing Strategist who has worked with brands like Little Caesars, Airtasker, Inspirations Paints & Taylors Wines. He is the producer of Digital Mountaineers and an avid lover of podcasting, audio & film tech and heavy metal music.

Time stamps:

1:20 - COVID-19 check in

3:02 - Discussion about remote teams

7:00 - What is URM? Eyal's journey

23:30 - Discussing online education

29:00 - How to start an online course

31:30 - Talking about customer journey with URM

39:30 - Discussion around building Facebook communities

47:00 - URM's online course strategy

57:00 - What content URM produces every month

1:05:00 - Future of online education

1:13:30 - Tips to starting an online course

What is Digital Mountaineers?

Every week host George Mackenzie speaks with entrepreneurs, agency owners and the best minds in digital marketing from around the world about their first hand experiences using digital to grow their businesses and personal brands.

Digital Mountaineers is powered by Uplers, one of the largest, globally recognised outsourcing agencies in the industry, empowering businesses across the globe to build a better digital ecosystem. With over 7 years of experience, a team of over 500 marketers and developers, and 7000+ global clients, we have helped various companies achieve their goals, scale their operations, and provide their business with an edge over the others in the market.

Follow Uplers on Social:

FACEBOOK: https://www.facebook.com/weareuplers

TWITTER: https://twitter.com/weareuplers

LINKEDIN: https://www.linkedin.com/company/weareuplers/

INSTAGRAM: https://www.instagram.com/weareuplers/

https://uplers.com/

On this episode of Digital Mountaineers, host George Mackenzie speaks with Zaid Alsulaibi CEO of Christian Paul Watches & Founder of AM Group.

About the guest: Zaid Alsulaibi is the CEO of Christian Paul Watches, renowned Australian watch brand that can be found in over 300+ stores on the globe, and Founder of AM Group, an up and coming brand development consultancy agency.

About the host: George Mackenzie is a Digital Marketing Strategist who has worked with brands like Little Caesars, Airtasker, Inspirations Paints & Taylors Wines. He is the producer of Digital Mountaineers and an avid lover of podcasting, audio & film tech and heavy metal music.

Time stamps:

1:30 - Introduction

3:12 - Tactics for clients during post-pandemic world

12:15 - Working with clients on projects during 2020

16:00 - Taking advantage of reduced competition in the market

18:15 - Opportunities to adapt

19:10 - Starting Christan Paul, launching with Instagram Influences

22:45 - Early days of Instagram Influencer marketing

23:30 - Discussing dropshipping hacks

24:30 - You either have time or money

26:55 - Influencer marketing in 2020

31:30 - Working with Microinfluencers & Macro Influencers

33:00 - Tammy Hembrow

36:45 - Importance of Authenticity

39:10 - Business Process

What is Digital Mountaineers?

Every week host George Mackenzie speaks with entrepreneurs, agency owners and the best minds in digital marketing from around the world about their first hand experiences using digital to grow their businesses and personal brands.

Digital Mountaineers is powered by Uplers, one of the largest, globally recognised outsourcing agencies in the industry, empowering businesses across the globe to build a better digital ecosystem. With over 7 years of experience, a team of over 500 marketers and developers, and 7000+ global clients, we have helped various companies achieve their goals, scale their operations, and provide their business with an edge over the others in the market.

Follow Uplers on Social:

FACEBOOK: https://www.facebook.com/weareuplers

TWITTER: https://twitter.com/weareuplers

LINKEDIN: https://www.linkedin.com/company/weareuplers/

INSTAGRAM: https://www.instagram.com/weareuplers/

https://uplers.com/

DOWNLOAD the Show Notes: https://bit.ly/3e7xabT

On this episode of Digital Mountaineers, host George Mackenzie speaks with Taryn Williams CEO & Founder of theright.fit. and WINK models.

About the guest: Taryn has proven herself as one of Australia's most prolific entrepreneurs in the tech startup and media industry. As well as being a digital influencer, Taryn works with a number of global brands as an ambassador, appears extensively in the media and is a speaker of choice for leading industry conferences.

About the host: George Mackenzie is a Digital Marketing Strategist who has worked with brands like Little Caesars, Airtasker, Inspirations Paints & Taylors Wines. He is the producer of Digital Mountaineers and an avid lover of podcasting, audio & film tech and heavy metal music.

Time stamps:

1:28 - COVID-19 check in

3:05 - What is theright.fit?

5:28 - Becoming your own competitor, cannibalising your own business

8:02 - Launching a 2-sided marketplace

11:20 - Challenges in balancing supply and demand in a 2-sided marketplace

16:00 - Importance of community building

19:27 - How to create content for your audience to build trust

22:00 - User experience on theright.fit

23:30 - Broader industry changes in influencer campaigns

25:50 - Tips on how to best work with influencers

29:17 - How theright.fit differentiates in the market

33:25 - Challenges with Tik Tok in 2020 for digital marketers

37:09 - Advice for brands looking to create more influencer content

40:02 - Advice for those looking to start a 2-sided marketplace

43:00 - Taryn's thoughts on where the gig economy is heading

45:45 - What's next for theright.fit?

What is Digital Mountaineers?

Every week host George Mackenzie speaks with entrepreneurs, agency owners and the best minds in digital marketing from around the world about their first hand experiences using digital to grow their businesses and personal brands.

Digital Mountaineers is powered by Uplers, one of the largest, globally recognised outsourcing agencies in the industry, empowering businesses across the globe to build a better digital ecosystem. With over 7 years of experience, a team of over 500 marketers and developers, and 7000+ global clients, we have helped various companies achieve their goals, scale their operations, and provide their business with an edge over the others in the market.

Follow Uplers on Social:

FACEBOOK: https://www.facebook.com/weareuplers

TWITTER: https://twitter.com/weareuplers

LINKEDIN: https://www.linkedin.com/company/weareuplers/

INSTAGRAM: https://www.instagram.com/weareuplers/

https://uplers.com/

On this episode of Digital Mountaineers, host George Mackenzie speaks with Moby Siddique CEO & Co-founder of Red Pandas, a Sydney-based digital marketing agency.

About the guest: Moby Siddique is an Australian Inbound Marketing Professional, Digital Marketing Strategist, Speaker & Podcaster with over 10 years experience in the industry.

About the host: George Mackenzie is a Digital Marketing Strategist who has worked with brands like Airtasker, Little Caesars, Inspirations Paints & Taylors Wines. He is the producer of Digital Mountaineers and an avid lover of podcasting, audio & film tech and heavy metal music.

1:25 - COVID-19 Check in

3:27 - About Red Pandas.

4:29 - Discussion around customer value journey and contextual marketing

9:27 - 3 pieces of video content all businesses need

13:15 - Marketing videos vs sales videos

15:15 - How to translate face to face sales into a video

18:20 - Produced content vs low cost content

21:40 - Content repurposing framework

25:05 - Tik Tok discussion

30:33 - Tik Tok demographic changes and advice for Tik Tok

32:53 - How to pre-program trends on Tik Tok

35:57 - Hubspot discussion

39:00 - Working with Hubspot

40:38 - Discussions on automation

44:45 - Tips starting an agency

What is Digital Mountaineers?

Every week host George Mackenzie speaks with entrepreneurs, agency owners and the best minds in digital marketing from around the world about their first hand experiences using digital to grow their businesses and personal brands.

Digital Mountaineers is powered by Uplers, one of the largest, globally recognised outsourcing agencies in the industry, empowering businesses across the globe to build a better digital ecosystem. With over 7 years of experience, a team of over 500 marketers and developers, and 7000+ global clients, we have helped various companies achieve their goals, scale their operations, and provide their business with an edge over the others in the market.

Follow Uplers on Social:

FACEBOOK: https://www.facebook.com/weareuplers

TWITTER: https://twitter.com/weareuplers

LINKEDIN: https://www.linkedin.com/company/weareuplers/

INSTAGRAM: https://www.instagram.com/weareuplers/

https://uplers.com/

On this episode of Digital Mountaineers, host George Mackenzie speaks with Aaron Agius Managing Director & Founder of Louder.Online, a global digital marketing agency.

About the guest: Aaron Agius has been featured by The Huffington Post, Forbes, HubSpot, Inc., Content Marketing Institute, Entrepreneur and the Sydney Morning Herald. In 2019 he released his first book titled Faster Smarter Louder which became an Amazon bestseller.

About the host: George Mackenzie is a Digital Marketing Strategist who has worked with brands like Little Caesars, Airtasker, Inspirations Paints & Taylors Wines. He is the producer of Digital Mountaineers and an avid lover of podcasting, audio & film tech and heavy metal music.

Time stamps:

1:32 - COVID-19 check in

2:45 - Challenges and advice for working with remote teams across the globe

5:41 - Louder Online's approach to team structure in a global setup

7:48 - Maintaining a high standard in remote teams

11:18 - Advantages to letting employees have side hustles and bringing expertise in house

12:20 - Sticking to best practices for SEO from era to era

15:45 - How to speak to a client about SEO vs Performance Marketing

23:45 - How to approach writing for large publications

25:38 - Key pieces of advice for writing and publishing blog content and personal branding

31:00 - Processes for repurposing and distributing content

34:17 - Talking about Aaron's book Faster Smarter Louder

38:00 - Reflecting on writing his first book and what's next?

41:05 - Final thoughts

What is Digital Mountaineers?

Each week host George Mackenzie speaks with entrepreneurs, agency owners and the best minds in digital marketing from around the world about their first hand experiences using digital to grow their businesses and personal brands.

Digital Mountaineers is powered by Uplers, one of the largest, globally recognised outsourcing agencies in the industry, empowering businesses across the globe to build a better digital ecosystem. With over 7 years of experience, a team of over 500 marketers and developers, and 7000+ global clients, we have helped various companies achieve their goals, scale their operations, and provide their business with an edge over the others in the market.

Follow Uplers on Social:

FACEBOOK: https://www.facebook.com/weareuplers

TWITTER: https://twitter.com/weareuplers

LINKEDIN: https://www.linkedin.com/company/weareuplers/

INSTAGRAM: https://www.instagram.com/weareuplers/

https://uplers.com/