Digital transformation often starts at the top – but what happens when it reaches the subcontractor on site, holding the tablet, trying to make it work in the real world? In this episode, we speak to Joanna Brooker, founder of C2C Group, who specialises in helping SMEs and subcontractors navigate the digital shift. With boots-on-the-ground experience, Joanna unpacks why so many systems fail at implementation, how to engage subcontractors in meaningful change, and what it takes to truly embed tech across all levels of the supply chain – not just the boardroom.