In Part 2 of our deep dive into digital PR and conversions, the CIPR Communications team takes the conversation to the next level—exploring how changing consumer behavior, AI, and multi-channel strategies are reshaping what it means to convert. From Haytham’s insights on evolving website interactions to Christina’s process-first mindset, and Jay’s AI-fueled lead generation tactics, this episode unpacks how brands can thrive in a complex, digital-first world. Whether it’s chatbot engagement, CRM integration, or narrowing in on the right channel, this discussion is packed with practical strategies to turn digital touchpoints into tangible results.