Public media is at risk of significant funding cuts, and PR professionals should take note. In this episode, I share why this issue is personal to me, why it matters to the future of journalism and public relations, and what we can actually do to push back.

In this solo episode, Britt explains how consistent, strategic thought leadership can help journalists find you. Learn why your online presence matters more than ever in the age of AI-powered search and how to build one that attracts media attention. Includes real examples, actionable tips, and suggestions for tools like SparkToro and BuzzSumo to help you get started.

When Kellie Walton, founder of Modern South, was uninvited from a press trip for not being “established enough,” it sparked a bigger conversation about how PR pros evaluate media value. In this episode, Kellie shares what happened, why niche media should never be underestimated, and how to build better relationships with freelance writers and emerging publishers.

Want to know what makes journalists roll their eyes, delete your pitch, or block you entirely? Cision asked 3,000+ journalists. I break down the key takeaways from their 2025 State of the Media report and share how I’m using the data to rethink how I show up in their inboxes.

Britt Klontz is joined by writer and content strategist Sean Curry to talk about a growing issue in media outreach: sameness. Sean explains why so many AI-assisted pitches fall flat, how journalists can spot them instantly, and what PR pros can do to stand out.

Freelance journalist Andrew Hirschfeld shares what PR pros often get wrong when pitching freelancers and what actually stands out. From exclusives and event invites to casual conversations and timing, Andrew breaks down how he evaluates pitches, builds stories, and decides what’s worth taking to an editor.

Google I/O 2025 introduced the most significant changes to Search we've seen in years, from AI Overviews and agentic search to personalized results and multimodal discovery. In this episode, Britt Klontz breaks down what these updates really mean for PR pros and why now is the time to think beyond links and big-name coverage.

Ross Wilkers, Senior Staff Writer at Washington Technology and host of the WT360 podcast, joins me to break down a recent episode he produced after discovering a company’s LinkedIn content. We discuss how that thought leadership led to a podcast feature, what PR pros can do to help their clients get invited on industry shows, and why strong bios and responsiveness matter. Ross also shares practical tips on building relationships with journalists, what makes a guest memorable, and why sharing your expertise publicly still works.

Nina Pfister, co-founder of MAG PR, joins Britt to share how her team uses a streamlined, AI-assisted workflow to scan the news, personalize pitches, and land high-quality coverage quickly. From their “Show Me You Know Me” philosophy to recent wins with CNBC and PitchBook, Nina breaks down what it really takes to pitch smarter and build stronger journalist relationships.

Faking expertise might seem like a shortcut to better SEO and media coverage, but it almost always backfires. In this episode, Britt Klontz breaks down why fake experts are hurting brands more than helping them, and what you should do instead. Learn how to spot real expertise, why it matters for EEAT and AI-driven search, and how to build trust that actually lasts.