Digital PR Explained

Landing a CNN segment isn’t about one perfect pitch; it’s about timing, persistence, and a lot of behind-the-scenes prep.

In this episode, Natalia Buia of Gold Candor PR shares how she secured a feature for her client, DeepMedia, on Anderson Cooper 360. We cover what made the story stand out, how she supported producers, and why patience is a must in broadcast PR.

What do spy balloons, Taylor Swift, and a viral WIRED video have in common? Aliza Bran. In this episode, Aliza, Director of Media Relations at the International Spy Museum, shares the story behind some of her wildest PR wins, including a cold pitch that became one of WIRED’s biggest YouTube hits. We talk about what makes a successful media relationship, how to pitch unconventional stories, and why curiosity is a PR pro’s greatest asset.

Crisis comms expert Gayle Falkenthal joins the show to unpack the San Diego Pride leadership fallout: what went wrong, what should’ve happened first, and how nonprofits can rebuild trust when internal issues go public.

Public media is at risk of significant funding cuts, and PR professionals should take note. In this episode, I share why this issue is personal to me, why it matters to the future of journalism and public relations, and what we can actually do to push back.

In this solo episode, Britt explains how consistent, strategic thought leadership can help journalists find you. Learn why your online presence matters more than ever in the age of AI-powered search and how to build one that attracts media attention. Includes real examples, actionable tips, and suggestions for tools like SparkToro and BuzzSumo to help you get started.

When Kellie Walton, founder of Modern South, was uninvited from a press trip for not being “established enough,” it sparked a bigger conversation about how PR pros evaluate media value. In this episode, Kellie shares what happened, why niche media should never be underestimated, and how to build better relationships with freelance writers and emerging publishers.

Want to know what makes journalists roll their eyes, delete your pitch, or block you entirely? Cision asked 3,000+ journalists. I break down the key takeaways from their 2025 State of the Media report and share how I’m using the data to rethink how I show up in their inboxes.

Britt Klontz is joined by writer and content strategist Sean Curry to talk about a growing issue in media outreach: sameness. Sean explains why so many AI-assisted pitches fall flat, how journalists can spot them instantly, and what PR pros can do to stand out.

Freelance journalist Andrew Hirschfeld shares what PR pros often get wrong when pitching freelancers and what actually stands out. From exclusives and event invites to casual conversations and timing, Andrew breaks down how he evaluates pitches, builds stories, and decides what’s worth taking to an editor.

Google I/O 2025 introduced the most significant changes to Search we've seen in years, from AI Overviews and agentic search to personalized results and multimodal discovery. In this episode, Britt Klontz breaks down what these updates really mean for PR pros and why now is the time to think beyond links and big-name coverage.