Change Cultivators

Digital precision marketing

Listen Later

In this Change Cultivators podcast episode, we chat with Glen Caruso, a digital transformation expert.

Glen’s career through media and software has given him a unique lens on key disruptive and transformational moments and the impacts that these moments have -- from his early days when cable television was ‘new media’ to today’s world where user experience has to be data-driven and personalized nearly in real-time!

Things we touch on include:

  • Ted Turner’s ‘10% Rule’ that made a simple and manageable mantra to make the case for Cable TV spend.
  • How Adobe’s simple Playbook helps demystify long term organization transformation efforts.
  • Why it is not really about the digital tool but also about People, Process AND Technology to change organizations.
    • ---
    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app
    ...more
    View all episodesView all episodes
    Download on the App Store
    Change CultivatorsBy Change Cultivators
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    6 ratings