Is your budget shrinking, but your history still growing? School leaders often view digital preservation as a costly technical task, but it's actually a powerful strategic investment. In this episode of The AWB Education Podcast, Dr. Kristen Gwinn-Becker, CEO of History IT, explains how to shift this mindset. She details how integrating your school's digitized archival content into a single, searchable framework can immediately support strategic initiatives across your institution, from marketing and alumni engagement to governance and executive speechwriting. Stop thinking of preservation as a silo and start seeing it as a dynamic asset that enhances efficiency and storytelling.

Key Takeaways: Learn how a digital archive supports marketing, fundraising, and governance; discover practical ways to use archival material for quick, curated content; and understand the roadmap for building this strategic asset.

Action: Dive deeper into preservation planning! Contact our guest Dr. Kristen Gwinn-Becker at www.historyIT.com or on social media at HistoryIT and #savehistory.