Engaging Content Sells:

Clark and Kevin provide highly tactical advice for creating compelling content on LinkedIn that generates leads and sales. They emphasize the importance of grabbing attention quickly, using plenty of white space for easy reading, telling one clear story per post, and ending with an emotional narrative rather than a hard sales pitch. Other critical tips include optimizing your profile congruently with your content, engaging consistently to build trust and familiarity, responding thoughtfully to comments to keep conversations going, and remembering that every piece of content is an opportunity to connect.

Teaching You How to Fish:

This isn't just about templates and examples, Clark and Kevin stress, but rather about teaching timeless principles of communication psychology and influence. They aim to impart a foundational understanding of writing and marketing that equips you for long-term success, with frameworks and mindsets focused on knowing your ideal customer, solving their problems, and guiding them gently through sales funnels. With enthusiasm and care for their fellow recruiters, they commit to further installments where they'll dive deeper into commenting strategies, messaging approaches, and more nuts and bolts of converting content into conversations and revenue.

 This Live was originally recorded on 12/13/23 via LinkedIn, Tune in every Monday and Friday at www.linkedin.com/in/clark-willcox

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