Everyone wants to be a digital retailer—but most dealerships fail because they don’t have the people in place to execute. In this 360 live, I break down the foundational math of digital retailing: leads per person, opportunities per person, and the accountability layer that separates strategy from wishful thinking. You can’t automate your way out of a staffing problem. If you want to deliver a high-conversion experience through tools like intice360°, DealMaker, Express Cash Offer—you need the right product people matched to the right processes with clear performance expectations.

This session is about getting real with your staffing plan. If you're pushing 300 leads a month through digital funnels and expecting 2 people to follow up effectively... you're not in the digital retail game. You're playing digital make-believe.