Digital. The Top Ten Travel News Stories of the Week. Day In, Day Out

Digital. Season 2, Episode 7. Special Guest: Richard Bedenham


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Finance.
  • In 2019, Uber reported losses for almost $3B. However, the car-sharing app is confident it will reach profitability by 2021.
  • OYO reported a loss of around $300M and is planning to cut down on its spending.
  • No big surprises for Tripadvisor: revenue dropped by 3%, closing at $1.6B.
  • Decline in revenue for Trivago as well (-8%), closing at €838.6M.
Tech.
  • Back in 2016, I was working for a web agency offering, among other services, a metasearch engine management tool. My idea, back then, was to combine the experience and the integrations we had by partnering with an AI company to increase the returns of our clients’ campaigns. It never happened (at least, up until I stayed in the agency). Still, I am happy to see that two of my favorite companies out there are doing precisely that: Mirai and TripTease signed a partnership, with the first offering a powerful IBE and the second adding a machine learning layer on top of the campaigns. Results? Over a three-month trial period, on average, conversion rates increased by 22%, and ROAS improved by 41% on average. Good job guys!
  • Another friend, another success: Oaky,​ has partnered with ​Cloudbeds​, creating a two-way integration enabling Oaky to leverage Cloudbeds booking data o send personalized pre-arrival upselling offers to guests. Well done, Eric!
Career.
  • Revenue management consulting company, Xotels, is hiring: two cluster RMs, an area RM, a hotel RM, an area revenue executive, and a hotel yeld analyst. You can apply here.
Hotel.
  • Due to coronavirus, Expedia suspended listings of Chinese hotels, flights, and local tours. According to ChinaTravelNews, Europe projects 7%-25% less Chinese arrivals
  • According to a recent Kantar survey, over 75% of ads triggered by lodging-related-keywords (such as “NYC Hotels”) belongs to OTAs. So much for becoming less Google-dependent…
Vision.
  • “We want to automate the predictable so we can humanize the exceptional,” said Joerg Schuler, Amadeus’ VP of Travel Channels Customer Service, when talking about Amanda, the chatbot Amadeus created to answer travel advisors’ questions. According to Schuler, Amanda can answer 3/4 of the 1,000 questions advisors aks Amadeus support center every day.


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Digital. The Top Ten Travel News Stories of the Week. Day In, Day OutBy Simone Puorto