In this exclusive interview, Jamaican dancehall artist and producer Digital Sham sits down to discuss his decade-long journey in the music industry. From his early days running a sound system in Kingston to performing in front of tens of thousands in Panama, Digital Sham shares the stories behind his success. He talks about his musical inspirations, including Vybz Kartel and Beenie Man, and details his experience producing for artists like Black Ryno. Sham also offers his perspective on the global reach of dancehall, the authenticity of the Toronto reggae scene, and the future of the genre.Timestamps:0:00 - Is Kendrick Lamar popular in Jamaica?2:00 - Who is the most influential dancehall artist?3:21 - Introducing Digital Sham.4:23 - Jerk Chicken vs. Oxtail: What's the go-to dish?5:29 - Digital Sham introduces himself and his music.6:21 - How long has Digital Sham been making music professionally?8:06 - Performing in school and building confidence.9:16 - Getting into music production.10:33 - Producing a response track for Black Ryno.12:43 - The business mentality in music.13:13 - The song that went viral in Belize and Chile.14:30 - Performing for over 30,000 people in Panama.16:56 - Focusing on international audiences over local hometown love.18:05 - Songwriting for other big-name artists.20:25 - Who is the true King of Dancehall: Beenie Man or Vybz Kartel?21:41 - Are Toronto dancehall artists seen as authentic in Jamaica?25:00 - The state of the dancehall scene in Toronto.26:26 - The future of Reggae and Dancehall.28:18 - Behind the scenes of the "Dojo" music video in Panama.29:59 - Digital Sham's creative and songwriting process.31:32 - Giving back and mentoring up-and-coming artists.32:52 - Attending dancehall parties in Toronto.35:15 - Upcoming shows and new music releases.37:26 - Toronto women vs. Jamaican women.39:37 - Thoughts on the current state of the dancehall scene.41:13 - Describing his personal style and fashion.42:42 - How to connect with Digital Sham.