Digital Shelf Insider

Digital Shelf Insider Podcast by MetricsCart Season 2 Episode 13

Danny Silverman (Executive Vice President of Full Funnel Commerce at Market Performance Group and author of the Weekly Ecommerce Review newsletter on LinkedIn) joins Shreshta Joy to break down holiday ecommerce strategy from the brand's side of the table. 

He moves past two-week peak thinking into a full-funnel 12-month plan: the two PDP assets that still decide the click, the three sets of eyes (human, algorithm, agentic) every listing has to please, cross-channel pricing without triggering Amazon price suppression, and TikTok Shop as a discovery engine for the gifting season.

MetricsCart is a digital shelf analytics platform tracking 150+ global retailers to help consumer brands, agencies, and research firms defend price, availability, share of shelf, and buy box wherever they sell.

Check out MetricsCart's latest e-book: ⁠Online Brand Protection Through MAP Compliance

In this episode:

(00:00) Trailer

(00:54) Intro & MAP E-Book Launch News

(02:04) Meet Danny Silverman, EVP Full Funnel Commerce at MPG

(03:26) Non-negotiable PDP assets to fix before peak holiday season

(06:54) How holiday ranking shifts into a gifting mindset

(08:43) Where Rufus, Sparky and Alexa sit in the final purchase

(10:56) Marketplace discounts vs DTC margin: avoiding price suppression

(13:31) TikTok Shop as discovery engine, FBA/FBM backstops

(16:06) Holiday is a 12-month event: converting shoppers in January

(18:33) Wrap Up

ABOUT DIGITAL SHELF INSIDER

Digital Shelf Insider is a podcast by MetricsCart for consumer brands, retailers, and e-commerce agencies exploring how enterprise brands win on the digital shelf. Hosted by Shreshta Joy, each episode features candid conversations with brand leaders, e-commerce experts, and digital shelf strategists tackling the trends, tools, and data-backed tactics shaping modern online retail.

Subscribe for a masterclass in digital commerce every week!

Shoutout: Danny writes the Weekly Ecommerce Review on LinkedIn, a weekly deep-dive on Amazon, Walmart, retail media, and the agentic shelf. If this conversation hit, subscribing is the easiest way to keep the thread going.

Digital Shelf Insider Podcast by MetricsCart Season 2 Episode 12

Tom Limongello (Co-Founder of Nextipedia and host of The Middlemen Podcast) joins Shreshta Joy to unpack retail media from the retailer's side of the table.

He moves past sponsored-search ROAS into full-funnel commerce measurement, in-store activation, and the messy new reality of AI-assisted shopping journeys.

MetricsCart is a digital shelf analytics platform tracking 150+ global retailers to help consumer brands, agencies, and research firms defend price, availability, share of shelf, and buy box wherever they sell. Learn more at https://metricscart.com

Check out MetricsCart's MAP Compliance & Buy Box Report and request a free MAP compliance audit for your brand here: https://metricscart.com/map-compliance-reports/

In this episode:

(00:00) Trailer

(01:01) Intro

(01:55) Meet Tom Limongello, Co-Founder, Nextipedia

(02:48) Tom's background and how retailer–brand power dynamics shifted

(03:55) From ROAS obsession to full-funnel: how retailers unlock higher brand budgets

(07:13) The Kroger blueprint: integrating on-site, off-site, CTV, and in-store measurement

(09:00) Fixing the internal friction between trade, media, and merchant teams

(13:06) In-store retail media: digital endcaps, sampling, and the jobs creative has to do

(17:01) Grocery vs apparel, legacy vs challenger: who's really collaborating with retailers

(19:19) AI-assisted shopping, shopper missions, and the metrics we don't have yet

(24:21) Wrap Up

ABOUT DIGITAL SHELF INSIDER

Digital Shelf Insider is a podcast by MetricsCart for consumer brands, retailers, and e-commerce agencies exploring how enterprise brands win on the digital shelf. Hosted by Shreshta Joy, each episode features candid conversations with brand leaders, e-commerce experts, and digital shelf strategists tackling the trends, tools, and data-backed tactics shaping modern online retail.

Subscribe for a masterclass in digital commerce every week!

Is retail media actually broken, or is it just growing up in a market that keeps changing the rules?

In Episode 11 of Digital Shelf Insider Season 2, host Shreshta Joy brings to the show, Kavita Cariapa, Head of Commerce Media, EMEA at dentsu, to unpack why commerce media in Europe is playing a very different game from the US, why the "gangly teenager" label misses the real problem, and what retail readiness has to look like before any brand starts worrying about how it shows up in ChatGPT or Perplexity.

Kavita gets into what commerce media actually means beyond a bigger inventory play, why European retailers have an advantage most people underestimate, how in-store activation still lives outside the measurable, and what shopper data really unlocks when it stops sitting in a silo. 

She also lays out why AI readiness is an evolution of retail readiness, not a fresh checklist, and why the brands winning the next phase are the ones putting foundations, governance, and process ownership in place right now.

In this episode:

(00:00) Trailer

(01:10) Intro

(02:31) Meet Kavita Cariapa, Head of Commerce Media EMEA, dentsu

(02:50) Retail media vs commerce media: US giants vs the European reality

(07:02) European retail media's "gangly teenager" phase

(10:33) How D2C challengers and legacy enterprise brands see retail media differently

(11:58) Closing the gap between digital demand and in-store execution

(15:50) GenAI, retail readiness, and what "answer readiness" actually means

(23:56) Commercial sales enablement: clean rooms, attribution, creators, and AI agents

(27:39) What comes next after agentic commerce?

(28:53) Wrap-up

If you work in retail media, commerce strategy, digital shelf performance, or brand growth across EMEA, this one is worth the full listen.

Digital Shelf Insider is MetricsCart's podcast series, where retail and e-commerce leaders share how they are building brands, scaling operations, and reading the shifts on the digital shelf. 

Follow for new episodes every week!

MetricsCart is a digital shelf analytics platform covering 150+ global retailers, helping brands track product visibility, pricing, availability, and content performance in the markets that matter.

📊 Check your brand's price health: Want to catch price erosion and unauthorized sellers before they hit your Net PPM? Get a free audit of your MAP compliance & Buy Box health from MetricsCart.

How do you scale a gifting marketplace to 50+ countries without losing the local touch that makes gifting meaningful in the first place?

In Episode 10 of Digital Shelf Insider Season 2, Shreshta Joy sits down with Ekaterina Gorbacheva, Global Expansion Director at Udora, to unpack what it actually takes to run a truly global e-commerce business without building a thousand-person country-manager army.

In this episode:

(00:00) Trailer

(01:03) Intro 

(02:20) Meet Ekaterina Gorbacheva, Global Expansion Director at Udora

(02:50) What is Udora? The global gifting marketplace explained

(05:03) Cultural nuances beyond language and currency

(07:27) Marketplace pricing dynamics and the Turkey case study

(09:24) Product adaptation vs. local positioning

(10:04) Why decision fatigue is the real enemy of gifting

(13:16) Handling catalog noise across different markets

(16:35) Expanding into beauty, home decor, and perfume

(17:38) Team structure: why hiring country managers too early is a mistake

(21:38) Gifting behavior patterns across Turkey, Brazil, and the UK

(23:01) US consumer behavior: New York vs. Boston

(24:00) AI adoption and what brands should be building now

(27:06) Closing thoughts

ABOUT DIGITAL SHELF INSIDER

Digital Shelf Insider is a podcast by MetricsCart for consumer brands, retailers, and e-commerce agencies exploring how enterprise brands win on the digital shelf. Hosted by Shreshta Joy, each episode features candid conversations with brand leaders, e-commerce experts, and digital shelf strategists tackling the trends, tools, and data-backed tactics shaping modern online retail. Subscribe for a masterclass in digital commerce every week!

GET COMMERCE INTELLIGENCE

MetricsCart is an enterprise-grade digital commerce intelligence platform that tracks pricing, availability, content compliance, promotions, search visibility, and reviews across major retailers and marketplaces. Brands like Mattel, Illy, PVH, and P&G use MetricsCart to make faster, data-backed decisions that protect revenue, boost visibility, and drive growth.

LG Electronics has spent the last decade working with retailers to turn in-store screens into something people actually interact with.

In this episode of Digital Shelf Insider, host Shreshta Joy sits down with Tom Bingham, Director of Vertical Market Sales at LG Electronics, who works across everything from stadium displays to the screens you see at your grocery store, c-store, and QSR.

Tom walks through how digital signage went from static ads on a loop to interactive experiences that actually inform shoppers, and what the digital shelf looks like once it lives inside a physical store. He also gets into the part most teams underestimate: the legacy display inventory and digital asset management work that has to happen before a retail media network can scale.

From there, the conversation moves to whether immersive, stadium-grade displays make sense for a convenience store or QSR, and where in-store digital is heading next, including 3D AI avatars that talk with shoppers in multiple languages.

In this episode:

(00:00) Trailer

(00:54) Intro

(01:54) Meet Tom Bingham, Director of Vertical Market Sales, LG Electronics

(02:12) From Static Signage to Interactive In-Store Experiences

(04:06) Defining the Digital Shelf Inside a Brick-and-Mortar Store

(06:31) IT Infrastructure & Digital Asset Management for Scaling Retail Media

(10:43) Are Immersive Stadium Displays Practical for C-Stores and QSRs?

(15:08) The Future of In-Store Digital Signage: 3D AI Avatars & Interactive Displays

(19:31) Outro

ABOUT DIGITAL SHELF INSIDER

Digital Shelf Insider is a podcast by MetricsCart for consumer brands, retailers, and e-commerce agencies exploring how enterprise brands win on the digital shelf. Hosted by Shreshta Joy, each episode features candid conversations with brand leaders, e-commerce experts, and digital shelf strategists tackling the trends, tools, and data-backed tactics shaping modern online retail. Subscribe for a masterclass in digital commerce every week!

GET COMMERCE INTELLIGENCE

MetricsCart is an enterprise-grade digital commerce intelligence platform that tracks pricing, availability, content compliance, promotions, search visibility, and reviews across major retailers and marketplaces. Brands like Mattel, Illy, PVH, and P&G use MetricsCart to make faster, data-backed decisions that protect revenue, boost visibility, and drive growth.

UK quick commerce has entered phase two!

The dark store hype is over. Asda now delivers from 850 stores. Tesco Whoosh is scaling. Morrison's is expanding. And underneath all of it, Snappy Shopper is powering roughly 2,000 independent convenience stores across the UK.

Meanwhile, most CPG brands haven't caught up to what that means for retail media, attribution, and the digital shelf.

This time, Shreshta Joy is in conversation with Greg Deacon, VP of Media, Ads, Key Accounts & Business Development at Snappy Shopper, for a deep dive into the state of quick commerce in the UK.

Greg operates at the intersection of aggregator quick commerce, white-label retail tech, and hyperlocal convenience retail, giving him a rare view of how the UK market is actually restructuring.

In this episode:

(00:00) Trailer

(00:52) Intro

(01:59) Meet Greg Deacon

(02:18) The Macro Shift: Dark Stores to Core Retail Infrastructure

(04:58) Retail Media Standardization

(08:14) Attribution & Data Transparency

(12:11) Emerging vs. Established Brands

(18:35) National vs. Hyperlocal Playbooks

(22:00) Quick Commerce Performance Marketing Strategy

(25:30) Consumer Behavior Driving Quick Commerce

(29:23) First-Party Data & Personalization

(32:17) Hyperpersonalization in Quick Commerce

(35:40 Outro

ABOUT DIGITAL SHELF INSIDER

Digital Shelf Insider is a podcast by MetricsCart for consumer brands, retailers, and e-commerce agencies exploring how enterprise brands win on the digital shelf. Hosted by Shreshta Joy, each episode features candid conversations with brand leaders, e-commerce experts, and digital shelf strategists tackling the trends, tools, and data-backed tactics shaping modern online retail. Subscribe for a masterclass in digital commerce every week!

GET COMMERCE INTELLIGENCE

MetricsCart is an enterprise-grade digital commerce intelligence platform that tracks pricing, availability, content compliance, promotions, search visibility, and reviews across major retailers and marketplaces. Brands like Mattel, Illy, PVH, and P&G use MetricsCart to make faster, data-backed decisions that protect revenue, boost visibility, and drive growth.

Selling across European marketplaces without country-level visibility is flying blind. Track pricing, customer reviews, visibility, and availability globally across 150+ retailers in real time: https://metricscart.com/

This week on the Digital Shelf Insider, host Shreshta Joy is in conversation with Ingrid Lommer, Co-Founder of Marketplace Universe and one of Europe's most deeply embedded e-commerce researchers.

While most digital commerce conversations focus on the US, Ingrid sheds light on a seismic shift in Europe's marketplace landscape that brand leaders cannot afford to ignore.

Post-COVID category retailers are eating into Amazon's dominance. Re-commerce platforms like Vinted are overtaking traditional fashion destinations. Temu and Shein have captured a low-price segment that legacy retailers abandoned entirely. And the race to make product data AI-readable is splitting European retailers into winners and losers before the agentic era even fully arrives.

In this episode:

(00:00) Trailer

(00:54) Introduction

(02:01) Meet Ingrid Lommer: Co-Founder of Marketplace Universe

(02:23) Category Retailers vs Amazon in Europe

(05:27) European Consumer Price Sensitivity

(07:47) Cross-Border Commerce & the Re-Commerce Boom

(10:38) Agentic AI Readiness Across Europe

(12:54) Brands and GEO Visibility

(14:59) Optimizing Product Data for AI Agents

(18:19) TikTok Shop and Social Commerce in Europe

(22:30) Outro

ABOUT DIGITAL SHELF INSIDER

Digital Shelf Insider is a podcast by MetricsCart that explores how enterprise consumer goods brands win online retail. Hosted by Shreshta Joy, each episode features candid conversations with brand leaders, e-commerce specialists, and digital shelf architects about the tools, data strategies, and market shifts shaping the future of commerce. Subscribe for a new masterclass every week!

GET COMMERCE INTELLIGENCE

MetricsCart is an enterprise-grade digital commerce intelligence platform tracking pricing, availability, content compliance, promotions, search visibility, and review sentiment across major global retailers and marketplaces. Brands like Mattel, Illy, PVH, and P&G use MetricsCart to move from reactive reporting to confident, data-backed decisions that protect revenue, boost visibility, and drive growth across every digital shelf.

Aaron Conant talks to 20 to 30 brand leaders every single week. As Co-Founder and Chief Digital Strategist at BWG Connect, he has a unique vantage point on what digital commerce and digital shelf teams are actually worried about right now.

Shreshta Joy and Aaron unpack the biggest macro anxieties facing brand leaders in 2026: the looming shift to agentic AI, the scramble to optimize product description content for LLMs, why SKU-level profitability analysis is no longer optional, and the retail media measurement problem that even the largest CPG data science teams cannot solve on their own.

Aaron also shares his take on why copy-pasting Amazon PDPs to Walmart is still shockingly common, why brands need a dedicated AI R&D budget, and how networking with other brand leaders remains the single most underrated move in digital commerce.

In this episode:

(00:00) Trailer

(01:01) Intro

(02:11) Meet Aaron Conant, Co-Founder, BWG Connect

(03:06) What Is the Biggest Challenge for Brand Leaders Right Now?

(04:39) How Should Brand Content Evolve for LLMs and AI Agents?

(09:11) Are Amazon and Walmart Changing Listing Rules for Agentic AI?

(12:00) MetricsCart Spotlight

(13:09) Omnichannel Visibility vs SKU-Level Profitability

(16:48 Do Brands Still Copy-Paste Amazon PDPs to Walmart?

(19:09) How Should Brands Measure Retail Media Incrementality?

(24:30) Common Mistakes in Digital Shelf Tech Stack Selection

(29:00) How to Separate Real AI Tools from Marketing Fluff

(32:48) Outro 

Digital Shelf Insider is the podcast by MetricsCart that explores how brands win on the digital shelf. Hosted by Shreshta Joy, each episode features candid conversations with brand leaders, e-commerce experts, digital shelf strategists, and industry specialists about the trends, tools, and tactics shaping online retail. Subscribe for new episodes every week.

Women make up a massive share of consumer purchasing decisions. So why are they still underrepresented in the boardrooms of the brands they buy from?

In this episode of Digital Shelf Insider, host Shreshta Joy sits down with Kierstin Rielly, CEO of Women on Boards Project, to unpack why gender diversity in consumer brand boardrooms is not a supply problem but a demand problem. With 8,000 qualified women in their database and only 77 placements, Kierstin explains how the real bottleneck sits with investors, founders, and CEOs who control the open seats.

This is a different kind of Digital Shelf Insider episode. It is for the women in the brand world. And for the decision makers who should be listening.

Kierstin shares how Women on Boards Project works exclusively within the consumer vertical, placing women on for-profit private company boards across CPG, apparel, consumer tech, healthcare tech, and four-wall businesses. She breaks down the myths holding first-time board members back, why the term "board ready" needs to go, and what Malcolm Gladwell's "magic third" concept means for stronger boardroom decision-making.

In this episode:

(00:00) Trailer

(01:07) Intro

(02:03) Greetings (Kierstin Rielly)

(02:20) Women on Boards Project: Why Focus on Consumer Brands?

(06:06) Shifting the Corporate Mindset: Demand vs. Supply of “Qualified Women”

(09:50) Navigating Broken Corporate Systems & Debunking Board Myths

(14:00) MetricsCart Spotlight

(15:09) Empowering First-Time Board Members & The Operator Edge

(19:33) Disrupting Groupthink: Gender Diversity & "The Magic Third"

(22:08) Outro

Whether you are a brand operator wondering how to land your first board seat or an investor rethinking your board composition strategy, this conversation is worth your time. 

The Digital Shelf Insider podcast by MetricsCart brings real conversations with brand leaders, e-commerce experts, and industry specialists about what's actually working on the digital shelf. New episodes drop regularly. Subscribe so you don't miss the next one.

Luxury skincare is a trillion-dollar market where most brands burn through cash chasing attention. So how does a premium brand grow fast without slashing prices or diluting its image?

In this episode of Digital Shelf Insider, host Shreshta Joy sits down with Ankit Patel, SVP of Global Growth at U Beauty, to unpack the real mechanics behind scaling a luxury skincare brand. From Siren Capsule Technology and customer lifetime value to AI-powered product discovery and the one metric most e-commerce leaders are ignoring, this conversation is a must-listen for every e-commerce brand leader.

In this episode:

(00:00) Trailer

(01:02) Intro

(02:18) Welcome & Greetings (Ankit Patel)

(03:12) Balancing a high-end, exclusive feel with fast growth

(04:45) How to market complex science to everyday shoppers?

(05:57) MetricsCart Spotlight

(07:06) What is the biggest CLV mistake beauty brands make today?

(08:42) How do you design subscription programs that make people want to stay?

(10:08) How do you sell across Amazon and Sephora without diluting premium value?

(11:11) What is the one metric every e-commerce leader should watch?

(12:17) How will AI and AEO change product discovery for beauty brands?

(14:18) Closing Notes

Ankit Patel brings deep expertise in scaling premium beauty brands through data-driven growth strategy, personalization, and operational efficiency. He shares his perspective on why profitability should come before growth-at-all-costs thinking, how brands should think about Answer Engine Optimization (AEO), and why the department store relationship model still matters in digital commerce. 

The Digital Shelf Insider podcast by MetricsCart brings real conversations with brand leaders, e-commerce operators, and industry experts about what's actually working on the digital shelf. New episodes drop regularly. Subscribe so you don't miss the next one.

Are you a luxury beauty brand trying to scale across e-commerce without losing control over how your product shows up, is priced, or is perceived?

MetricsCart is an enterprise-grade digital commerce intelligence platform that tracks pricing, availability, content, promotions, search visibility, and reviews across major retailers and marketplaces. It delivers real-time, SKU-level insights that help premium brands protect their positioning while scaling, whether that's spotting an unauthorized discount that undermines your full-price strategy, catching content inconsistencies across platforms before they confuse shoppers, or flagging a review trend that signals a product experience issue before it damages brand equity. Brands like Mattel, Illy, PVH, and P&G use MetricsCart to move from reactive reporting to confident, data-backed decisions that protect revenue, boost visibility, and drive growth across every digital shelf.