John Wanzung is the President and CEO of RadioMax a leader in Mobile App production for Radio stations.

In this exclusive conversation, Cool Radio Stories provides you a two-part podcast on designing a digital strategy for your radio station. We will tackle the three pillars of a digital strategy-Websites, Social Media, Mobile Apps. Then a final conversation on how to tie them all together.

In part one, we tackle the need for a station website and what the minimal content should be plus some ideas on how to get the site automated with content to keep your listeners engaged. What are your listeners looking for? How do you provide it for them without significant financial commitment?

The second part of our conversation tackles Social Media. Should your station invest time, energy, and money on Facebook, Twitter or others? If you commit to a social media plan what should your content strategy be? When should you boost posts? How do you engage your P1 listeners and get them to share your content? Who should be responsible for the station’s social media presence?

Radio Max

 https://www.radiomax.co/