Digital marketing tools are increasingly sophisticated with ever expanding capabilities, yet at the end of the day the goal of business development is to build and strengthen human relationships in the real world. In this fourth and final episode of the Legal Marketing Studio's monthly mini-series on web design for law firms, Todd Rengel of Animus Rex takes us through the expanding potential of digital tools over the past two decades while reminding us of the need to remain grounded in the underlying strategic goal of all business development business: cultivating human relationships.