Guest: Mr Axel Winter, Chief Digital Officer, Siam Piwat

Introduction: In the first episode of 2023, Axel Winter, Chief Digital Officer at Siam Piwat discusses the challenges of implementing successful digital transformation in companies, specifically in the retail space. While many companies are trying to adopt new technologies and strategies, a clear business strategy is necessary for transformation to be successful. Axel also shares some thoughts around the myriad of "digital transformation experts" today, and what it takes to distinguish good advice from bad, together with how Southeast Asia, and Thailand specifically, will lead innovation in the consumer space.