When we were asked this question by one of our clients, the question being what is digital transformation, we did a bit of research.  As typical, we started with Google and Bing.  And to be a bit more contemporary, we asked a few AI engines the same question.  Summary – not really helpful!  Words have meaning.  What we suggest we need to do is enhancing or optimizing business activities through technologies – digital optimization.  Have a listen for more information.