Episode 108: In this week’s #DataTalk, we chat with Michael Gale about ways businesses need to change in order to thrive in our digital age. He is the author of “The Digital Helix” and host of the Forbes Insights Futures in Focus podcast.

Michael Gale founded Strategic Oxygen in 2001, which was widely seen as one of the technology industry’s primary data toolset for marketers, used by over 20 brands and used to model over $4 billion in marketing and sales investments.