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"Digital Transformation in Product Marketing" with Cristina Porter
Sarah interviews Cristina Porter, Director of Brand and Digital Marketing at Mohawk Group, the commercial division of floor covering manufacturer Mohawk Industries. Cristina discusses storytelling as a product marketing tool, and Mohawk's corporate digital transformation.
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By Whiteboard Geeks
4.9
1111 ratings
Sarah interviews Cristina Porter, Director of Brand and Digital Marketing at Mohawk Group, the commercial division of floor covering manufacturer Mohawk Industries. Cristina discusses storytelling as a product marketing tool, and Mohawk's corporate digital transformation.