Is how you sell today different from past years? In most businesses, the answer is a resounding yes. The coronavirus global pandemic changed selling. Was your business ready for it? This week’s Channel Edge guest Tiffani Bova the Global Growth, Sales and Innovation Evangelist at Salesforce, talks about how companies that focus on digital transformation adapted better those that don’t.

Tiffani challenges channel leaders to think about how much time they’re spending on running their businesses versus transforming them. She sees a big difference in the performance of companies balancing their time versus those that don’t. Listen in and hear her thoughts on “the growth mindset” and who leads the transformation the vendor or channel partner.

Tiffani recently conducted a webinar named The Future of Sales 2020, in which she shared ten future trends. This Channel Edge podcast dives deeper at a couple of those trends, where leaders should focus, and how we’re not likely to swing back to where we were pre-pandemic.