Add value and remain relevant by learning what role print can play in this big trend

Guest:  Matt Irish, European Partner Manager at  Objectif Lune 

With a long history of reinvention and overcoming adversities, print service providers (PSPs) are once again adapting to the new digital reality. There is an important mind-shift taking place here. Where print used to be THE means of communication, the industry now comes to terms with the fact that print is A means of communication, not inherently worse or better than the rest. Capitalizing on this shift implies that PSPs need to be able to satisfy a broader range of their clients’ communication needs including, but not limited to, printing. In this episode, we chat to Matt Irish, European Partner Manager at  Objectif Lune, who gives us his view on the digital transformation and what it means for print. 

1. Digitization vs digital transformation in print - what's the difference?  
2. Why companies & brands need to be ready to make a switch and move to digital when required 
3. How technology providers can play an important role in enhance the customer communications, link to process management and make execution more automated and effective

You may also be interested in: 

• Digital Transformation Whitepaper by Objective Lune
• Why you need a professional document management solution - eBook
• Learning from a CCM provider - AIP Podcast