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DIGITAL TRANSFORMATION OF YOUR COMPANY IN THE DIGITAL AGE
Digital Transformation Tips in the Digital Age by Michael Gale
Digital transformation was invested in for about $1.7 trillion last year.
Email: It just can't be used as a carpet bombing mechanism anymore. It's about content and sequencing.
And I think the key for entrepreneurs is don't lose focus on that startup mentality
How do we build a sustainable, adaptive environment that can grab opport
Dig deep and live the promise, live the story you're tellingunities now, change its processes, and actually make digital an engine for growth in our organization?
Meet the customer where the customer is, and I believe that any business should always meet the customer at the moment where the customer is.
People say, track your customer's journey. And we believe that's false. There is no one journey, there are millions of moments.
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
SHARE THIS EPISODE: – DIGITAL TRANSFORMATION OF YOUR BUSINESS IN THE DIGITAL AGE
[just click to tweet]
DIGITAL TRANSFORMATION OF YOUR BUSINESS IN THE DIGITAL AGE
How do we build a sustainable, adaptive environment that can grab opportunities now, change its processes, and actually make digital an engine for growth in our organization?
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Doug Morneau: Well, welcome back listeners to another episode of Real Marketing, Real Fast. Today you're in for a real treat. I got Michael Gale joining me today in the studio, and we're going to talk about a bunch of things and mainly transforming your organization's DNA to thrive in the digital age. He is one of the authors of an international best selling book called The Digital Helix. And he's had a lot of experience and a lot of success in this space. He founded the Strategic Oxygen in 2001, which is widely seen as one of the technology industry's primary data toolsets for marketers, used by over 20 brands and used to model over $4 billion in marketing and sales investment. So if you're making decisions on how to invest your company's money or your money in sales and marketing, I would strongly suggest you take out your notepad, sit down, pull up a chair, get a cup of coffee, and listen in. So I'd like to welcome Michael to the studio today.
Michael Gale: Good day. It's fun to be here. I'm looking forward to this chat. It should be really intriguing.
Doug Morneau: Well, I'm super excited because you operate in the space that I get up and I'm so excited every day to tune into and see what's happening, so is there anything in addition to my short introduction that you'd like to share with our audience before we get going today?
Michael Gale: Yeah, just one thing is that the book is really a vessel for both research on the DNA of success, but also we interview 30, 35 remarkable digital transformation experts in really big companies, everything from Hallmark, MasterCard, even government agencies. So I think there's a lot of their insight, and the sweat and tears they've gone through. We can talk about today. And I think about half of those people we talk to were marketing leaders in organizations trying to transform digitally away from the old funnel binary model. So as much talking about their experiences, and I think the data that we've got could be really cool.
Doug Morneau: Well, just to give our listeners some perspective, how large is this industry in terms of the budget for digital transformation?
Michael Gale: Well, hopefully, people have been into Italy, because it's bigger than the Italian GDP. It's about $1.7 trillion, was invested in digital transformation last year. That is basically the size of the sort of between the 7th and 10th largest economies in the world. So it is effectively the largest non-government based pool of spending as a catego...
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By Doug MorneauDigital Transformation Tips in the Digital Age by Michael Gale
Digital transformation was invested in for about $1.7 trillion last year.
Email: It just can't be used as a carpet bombing mechanism anymore. It's about content and sequencing.
And I think the key for entrepreneurs is don't lose focus on that startup mentality
How do we build a sustainable, adaptive environment that can grab opport
Dig deep and live the promise, live the story you're tellingunities now, change its processes, and actually make digital an engine for growth in our organization?
Meet the customer where the customer is, and I believe that any business should always meet the customer at the moment where the customer is.
People say, track your customer's journey. And we believe that's false. There is no one journey, there are millions of moments.
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
SHARE THIS EPISODE: – DIGITAL TRANSFORMATION OF YOUR BUSINESS IN THE DIGITAL AGE
[just click to tweet]
DIGITAL TRANSFORMATION OF YOUR BUSINESS IN THE DIGITAL AGE
How do we build a sustainable, adaptive environment that can grab opportunities now, change its processes, and actually make digital an engine for growth in our organization?
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Doug Morneau: Well, welcome back listeners to another episode of Real Marketing, Real Fast. Today you're in for a real treat. I got Michael Gale joining me today in the studio, and we're going to talk about a bunch of things and mainly transforming your organization's DNA to thrive in the digital age. He is one of the authors of an international best selling book called The Digital Helix. And he's had a lot of experience and a lot of success in this space. He founded the Strategic Oxygen in 2001, which is widely seen as one of the technology industry's primary data toolsets for marketers, used by over 20 brands and used to model over $4 billion in marketing and sales investment. So if you're making decisions on how to invest your company's money or your money in sales and marketing, I would strongly suggest you take out your notepad, sit down, pull up a chair, get a cup of coffee, and listen in. So I'd like to welcome Michael to the studio today.
Michael Gale: Good day. It's fun to be here. I'm looking forward to this chat. It should be really intriguing.
Doug Morneau: Well, I'm super excited because you operate in the space that I get up and I'm so excited every day to tune into and see what's happening, so is there anything in addition to my short introduction that you'd like to share with our audience before we get going today?
Michael Gale: Yeah, just one thing is that the book is really a vessel for both research on the DNA of success, but also we interview 30, 35 remarkable digital transformation experts in really big companies, everything from Hallmark, MasterCard, even government agencies. So I think there's a lot of their insight, and the sweat and tears they've gone through. We can talk about today. And I think about half of those people we talk to were marketing leaders in organizations trying to transform digitally away from the old funnel binary model. So as much talking about their experiences, and I think the data that we've got could be really cool.
Doug Morneau: Well, just to give our listeners some perspective, how large is this industry in terms of the budget for digital transformation?
Michael Gale: Well, hopefully, people have been into Italy, because it's bigger than the Italian GDP. It's about $1.7 trillion, was invested in digital transformation last year. That is basically the size of the sort of between the 7th and 10th largest economies in the world. So it is effectively the largest non-government based pool of spending as a catego...