In this episode, we discuss the emerging industrial metaverse with one of the segment's foremost experts, our very own Ian Hughes. A digital twin can help train employees, allow robots to map out their workspace and give new dimension to operational data.

Ian walks us through highlights from S&P Global Market Intelligence Worldwide Metaverse B2B Survey 2025, including adoption levels, top use cases and the potential return on investment. We also sift through the key challenges and points of friction among key stakeholders.

More S&P Global Market Intelligence Content:

• 451 Digital Industries Insider – August 2025 | S&P Global
• Metaverse Digest: A look at Augmented World Expo, Snap updates Lens Studio | S&P Global
• Next in Tech | Ep. 238: Industrial Metaverse | S&P Global

For S&P Global subscribers (login required):

• Industrial metaverse adoption grows – Highlights from Metaverse B2B survey
• Fujitsu's strategic shift emphasizes AI, modernization and global services
• Ask the Analyst: Can AI make work fun?

Credits:

• Hosts: Neil Barbour
• Guest: Ian Hughes
• Produced & Edited By: Neil Barbour
• Published With Assistance From: Sophie Carr, Feranmi Adeoshun, Patrick Moroney