Contributor(s): Charles Arthur | Charles Arthur has been with The Guardian since 2005. His 2012 book “Digital Wars: Apple, Google, Microsoft and the Battle for the Internet” covers the business and technological competition between the three companies.It investigates Apple, Google, Microsoft and the battle for the internet. It reveals what to expect from the internet in the next five years, which company will ultimately be in the driving seat, and what the implications will be for us all. Part of the Media Agenda 2012 series.