Timely response to opportunities, trends and threats is paramount for ensuring revenue resilience. Strategic sensing, identification and categorisation provide organisations the capacity to respond.

Reducing innovation latency enables organisations to adjust their business models if needed and accelerate venturing to respond to changes in the marketplace.

Professors Michael Rosemann and Marek Kowalkiewicz discuss technology and customer led threats and articulate four stages of the environmental sensing radar to assist organisations to embed environmental sensing into their revenue resilience strategy.