The proactive organisation recommends and offers services before customers realise they need them. It does so by learning to understand customers’ digital signals, using those to forecast events and initiating action early on.

Professor Marek Kowalkiewicz and Monica Bradley explore what is meant by a Proactive Organisation, what characteristics this organisation would embody and how to transition towards proactivity.

The proactive organisation recommends and offers services before customers realise they need them. It does so by learning to understand customers’ digital signals, using those to forecast events and initiating action early on. Professor Marek Kowalkiewicz and Monica Bradley explore what is meant by a Proactive Organisation, what characteristics this organisation would embody and how to transition towards proactivity.

Digital Week | The Proactive Organisation | 30 March 2016

The Digital Week explores the nexus between research and industry in the digital economy by weekly commentary by thought leaders in the Brisbane, Queensland and Australian ecosystem.  

Join Professor Michael Rosemann and Monica Bradley as they investigate and draw inference from digital innovations and technologies on the future business models and jobs.

Education

The Digital Week explores the nexus between research and industry in the digital economy by weekly commentary by thought leaders in the Brisbane, Queensland and Australian ecosystem. Join Professor Michael Rosemann and Monica Bradley as they investigate and draw inference from digital innovations and technologies on the future business models and jobs.

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Digital Week | The Proactive Organisation | 30 March 2016

Digital Week | The Proactive Organisation | 30 March 2016