Innovation is the latest buzz word. What is innovation and how to identify the game changing innovations in the digital economy?

Professor Michael Rosemann and Monica Bradley explore the reality and the rhetoric of the innovation cycle:

- how the internet enabled economy creates new value

- consumer centric design intensive innovation

- the full innovation cycle

- innovation sprints from idea to market in 90 days

- inside our labs, 3 fundamentals that convert innovation ideas to market ready offerings or new businesses.