In this captivating episode of the Digitalconomics podcast, we explore the entrepreneurial journey of Aleksa Mitrović, CEO & co-founder of Kohomai, a groundbreaking software aimed at scoring and securing leads. With a rich history of living in various countries, Aleksa offers a broad and insightful perspective on the startup landscape. The discussion covers Aleksa's initial challenges as a startup founder and delves into effective strategies for attracting the first B2B customers.

Key topics include Aleksa's innovative use of meetups and Slack channels for building community and the essential role of personal networking in the tech sector. Aleksa shares his venture into the fintech space, detailing his experiences in diverse roles across different countries, including Serbia and India, and how these shaped his approach to business and technology. The conversation also highlights the intricacies of starting a tech company, the significance of customer segmentation and engagement, and the envisioned path forward for Kohomai.

This episode is a must-listen for anyone interested in the dynamics of startups, the integration of finance and technology, and the full spectrum of entrepreneurship, from conception to growth and expansion. Join us for an in-depth look at the startup world, the ups, and downs of founding a tech company, and cutting-edge strategies for customer engagement and product development with Aleksa Mitrović at Kohomai.

For more on Aleksa Mitrović:

LinkedIn: https://www.linkedin.com/in/1aleksa/

Questions to explore with a Potential Co-Founder:

Thanks to Dealfront for sponsoring this episode!