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In this HotTakes episode, we chat with Brenda Discher, SVP of Strategy and Marketing, at Siemens Digital Industries Software. Brenda shares recent examples of how Siemens customers have adopted a digital mindset to reframe their business models for innovation, and also shares her thoughts on why becoming a digital enterprise is no longer an option, it’s an imperative.
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In this HotTakes episode, we chat with Brenda Discher, SVP of Strategy and Marketing, at Siemens Digital Industries Software. Brenda shares recent examples of how Siemens customers have adopted a digital mindset to reframe their business models for innovation, and also shares her thoughts on why becoming a digital enterprise is no longer an option, it’s an imperative.