Over the last few decades, industries across the spectrum have been going through substantial transformations with the rise of digital technologies. In this episode, we examine the fitness industry’s digitalization, the rise of Peloton and at-home workouts during the COVID-19 pandemic, and we look into the ways in which traditionally fitness and lifestyle brands are making their way into high-performance sports. 

Twitter: https://twitter.com/behindthegold

Instagram: https://www.instagram.com/behindthegoldpod/

…

Sources and further reading: 

Are they the HBO of fitness? by Bloomberg Business of Sports:

https://open.spotify.com/episode/6AM0YleNkQ1fVyyFUeIHxF?si=k2BOgrsAQbS4CEJA3k7G4g&dl_branch=1

John Foley, Founder and CEO of Peloton (Talks at Goldman Sachs):

https://www.youtube.com/watch?v=ocUz3kyJfXM&ab_channel=GoldmanSachs

Hosted on Acast. See acast.com/privacy for more information.