“Do you know what we should do?” When a conversation between two colleagues at Daimler starts this way, there’s often a good idea in the air. And Daimler has about 300,000 employees, so that adds up to a lot of good ideas! Concentrating this creative power and helping the best approaches make a breakthrough is the purpose of #ideate.

DigitalLife@Daimler: How the idea foundry #ideate works

In Daimler’s online magazine, we want to talk about the people behind this company. Our focus is on three points: Firstly, we want to deal with topics that are relevant for society, relevant in terms of technology or relevant in terms of our strategy. Secondly, we want to show the many faces that Daimler is made of. And thirdly, we want to explain what this company does – and why it does so. You could even go as far and say: If our website with its daily news is something like a Daimler newspaper – then the Daimler Magazine is our weekend supplement.

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DigitalLife@Daimler: How the idea foundry #ideate works

DigitalLife@Daimler: How the idea foundry #ideate works