Marketable World Podcast

Digitisation, Digitalisation & Digital Transformation


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Understanding where your organization stands in this digital evolution is critical for strategic planning and resource allocation. Many companies claim to be digitally transformed when they've merely digitized or digitalized certain aspects of their operations. 

This misunderstanding can lead to complacency and missed opportunities. 

When someone claims their company is "digitally transformed," it's worth asking: Are they just scanning documents (digitization)? Are they making processes smarter (digitalization)? Or are they actually changing how and why they do business (digital transformation)? 

The distinction matters enormously for competitiveness and long-term survival in today's digital economy.

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Marketable World PodcastBy Marketable