Lets talk Tequila, Technology & Trufla! We sat down with Sherif Gemayel, CEO of Trufla Technology - Sherif is an entrepreneur that came from outside the industry and started his own brokerage from scratch.  After learning the ropes, Sherif launched Trufla Technology with the mission of digitizing the broker world.  Sherif recently sold his brokerage (Sharp Insurance) and is now all in and laser focused on delivering end-to-end digital solutions for brokers and agents through Trufla.  We talk about tequila, gaming, expanding beyond the Canadian border and more.

Interview Highlights:

Bullish on Brokers: Why brokers will win long term 22:20-26:20

What is Trufla:  26:26-33:44

Expanding beyond Canada - what about the USA?: 46:55-53:25